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James Patrick of www.jamespatrick.com is an Arizona-based photographer with a specialty in marketing. He niched himself in photography and business by shooting portraits and portfolios for health and fitness enthusiasts which grew into marketing toward magazines and getting his clients published.
This move led to him attracting more portrait clients which he was able to leverage into commercial work. In a nutshell, that's how he's been able to grow a multi-6 figure photo business.
James has been featured on more magazine covers than I can list and his business includes a team of eleven!
In addition to his multi-sided business, he has a podcast called FITposium and is the founder of the event by the same name.
In this interview, James shares how he took his portrait photography business and transformed it into a super successful commercial photography business.
Here’s some more of what we cover in the interview:
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
My goal within my business is to build up my other brands enough to allow me to take on the projects I absolutely love. – James Patrick
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You will not find more friendly, more motivated, caring and sharing photographers online.
Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.
And that's not all… you get a set of steak knives… I'm kidding!
Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what James shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.
The best currency we have right now is attention and the best way to get attention is with great content. – James Patrick
If you have any questions that I missed, a specific question you’d like to ask James or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.
If you have left a review in the past, thank you!
If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Links to people, places and things mentioned in this episode:
Thank you!
Thanks again for listening and big thanks to James for coming on and sharing his thoughts on marketing, building and maintaining an incredibly successful photography business with his unique approach.
We will often get hired because we have a propensity to create images that magazines are willing to pick up. That actually leads to a lot of clients coming to us because they want the images that will end up in a magazine. – James Patrick
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon
Andrew
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