Premium Members, click here to access this interview in the premium area.
Elizabeth Goddard of www.elizabethgoddard.co.uk is not a photographer, nor does she specialise in anything to do with photography business… But she knows business, in particular, email, autoresponders, newsletters, working online and how niching down can be the best thing you'll ever do in your business.
Elizabeth runs a super successful online business and she specialises in helping other businesses owners with tech, email and strategy. She got to where she is today by niching down over and over. It was this specialisation instead of generalisation that opened the door to her success and once she started identifying gaps in the market and creating solutions, things really took off.
This whole online business started out as a temporary thing and she loved it so much, it changed her life and she's sticking with it. Although not a photographer, Elizabeth's story reflects that of many successful photographers.
She is a certified Convert Kit expert – think MailChimp on steroids – and is so helpful online, she is impossible to ignore and impossible to not love.
Here’s some more of what we cover in the interview:
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
The thing is if you help someone in moment of crisis like when they're having a meltdown about something, as soon as they more calmly want help you're the person that they're going to. – Elizabeth Goddard
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
Plus special member-only interviews.
You'll also receive access to the members only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role play interviews and special live interviews happening in the group.
You will not find more friendly, more motivated, caring and sharing photographers online.
Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.
And that's not all… you get a set of steak knives… I'm kidding!
Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Elizabeth shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in todays episode.
I'm so confident in who I am, what I offer, how can I help, why people want to work with me that it doesn't bother me that much when I know there are other people. – Elizabeth Goddard
If you have any questions that I missed, a specific question you’d like to ask Elizabeth or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners means more interviews and ultimately a better show.
If you have left a review in the past, thank you!
If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your key words or keyword phrase and where you'd like me to link to.
I think, like with anything, you have to know why you're different like why should someone hire you. If you do not believe that you have something to offer over other photographers, there's not a reason why someone would hire you. – Elizabeth Goddard
Online Photography Sales Masterclass – on special for 1 more day only
The Online Photography Sales Masterclass is now available!
Since releasing the course to PBX members, we've steadily been adding content to the course as requests from users arose. Now, you'll also find a complete set of swipe copy to use in ALL your client correspondence, sample galleries, real price lists and a growing Q&A chapter.
Hey hey hey Andrew and Nick, …. I must admit this course has been the best I have purchased BY A MILE…. I can't thank you enough for putting it the way you have. Even though I am just starting I was in procrastination mode most of the time… but after this, it will change.
The content of course, Nick's website and how easy it is to understand is a game changer. This course is like RED BULL for my photog business startup. You truely have give me the push and WINGS TO FLY 😛 – Praveen Shankam
The course has been put together by family and portrait photographer Nick Peel who is averaging $1000 sales – all online.
Yes, the big industry push is towards IPS but there are a bunch of reasons you might need to utilise online selling. That's why I saw such value in putting this together with Nick.
In the course you'll learn:
- how to set up your pricing to lead client naturally to your top package every time
- what to include in your online gallery
- how to set up your gallery and pricing to make it easy for you and clients (video tutorial)
- which shots you need to best sell your top package following every shoot
- what kind of locations will give you the best chance at selling your top package
- why you should never sell individual images
- how to introduce urgency into your pricing which encourages sales
- email and text swipe copy to use in your business
- why you shouldn't use sneak peeks with online sales
- And as they say… Lots more
The course is aimed at portrait photographers, in particular family photographers but there is sction for shooting couples and engagement sessions and selling online to these clients.
The cost is on special for one more day only at $77.
As usual, there's a money back guarantee – if you're not happy for whatever reason, let me know and I'll refund you. No questions.
Nick and I have worked hard on this and we're both proud of the result and think it fills a need for any photographer who for whatever reason can't or doesn't want to do IPS.
If that's you and you want the best chance of making great online sales following every session, this strategy will do that for you. It's proven and it works.
Click the link to get access now: https://photobizx.com/online-photography-sales-masterclass/
Freelance to Freedom Download
Last weeks interview featured Vincent Pugliese, the author of Freelance to Freedom.
In that interview, I shared a link to Vincent's top 10 tips to go from 32k in a year to 32k in one day – it was the wrong link! Sorry.
Here's the correct link to get the tips: https://photobizx.com/freelancetofreedom
This FREE pdf shares his top tips on how Vincent and his wife paid off all of their debt in less than four years, build a life of freedom, and with that freedom, created a product that earned in one day what they used to earn in one year – all with their wedding photography business.
One Click Automatic beat Matching for SmartSlides!
If you're a user of SmartSlides, get ready to be blown away by a new feature being released this week… one-click Automatic Beat-Matching.
SmartSlides is already the easiest way to create beautiful slideshows and this feature takes the app to another level. I've seen the promo video showing the new feature and it's very cool!
I can now see why this feature took so long to release – it makes something very complicated, very easy. Once you click the “beat matching” toggle, your slides show is automatically created but if there is an issue and you don't have enough mages to match the song length for example, you're given the options to shorten the track or add a specific number of images to your slideshow to make it work. So simple!
You can see the 1-min promo video here: https://pixellu.com/videos/smartslides-introducing-beat-matching
And the 2-min tutorial here: https://pixellu.com/videos/smartslides-tutorial-beat-matching
The 3 Keys to Creating Value and Differentiation in Hyper Saturated Markets
It's no secret I'm a big fan of Spencer Lum of the Ground Glass Blog. So much so he's been interviewed on the PhotoBizX podcast FOUR TIMES.
I'm a fan because he is helping photographers succeed having done so himself after some years of serious struggle in the super competitive New York wedding photography market.
I was chatting to him last week and he mentioned he is kicking off a brand new project and I asked how PBX listeners and I can get involved?
The project is going to be designed to help creatives succeed in hyper saturated markets by creating value and differentiation.
The GREAT news is Spencer is kicking this off with a NO PITCH webinar on Thursday 15th February at 8am ADST. By no pitch, I mean, Spencer is selling nothing and charging nothing – the webinar is going to be one hour of out and out teaching.
Click here to find the time and save the date in your time zone.
You can register for the webinar and get access to the replay here: https://photobizx.com/webinar
Links to people, places and things mentioned in this episode:
Elizabeth Goddard on Instagram
How Lizzy Goddard Became a Convertkit Certified Expert
Vincent's top 10 tips to go from 32k in a year to 32k in one day
SmartSlides Promo for new beat matching feature
SmartSlides Tutorial for beat matching feature
The 3 Keys to Creating Value and Differentiation in Hyper Saturated Markets
Online Photography Sales Masterclass – on special for 1 more day only
Thank you!
Thanks again for listening and thanks to Elizabeth for coming on and sharing so much about her business, thoughts and tips on email, autoresponders and newsletters for todays episode.
I only email them when I've got something valuable to say. I don't email them on a schedule for the sake of emailing them on a schedule. – Elizabeth Goddard
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon
Andrew
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