Sonya Keenan of www.omnichannelmediagroup.com started her professional life as a photographer 30 odd years ago! Although a hobbyist photographer today, those early skills have been instrumental in setting up her content and publishing business.
In this interview, Sonya shares what it means to be a photographer who embraces digital marketing and how you can embrace the different channels to reach your perfect target client and generate more bookings. You'll learn why digital marketing is so much more than a Facebook ad and what you can do to get maximum benefit from your photography marketing.
Today, Sonya is the co-founder and managing director of Omni Chanel Media Group (OMG) with business partner Deborah Hutton. Her passion is helping people tell their story using all the opportunities available in the digital world to people who are interested – ie, our prospective clients.
I first heard Sonya on the Digital Marketer podcast talking about Implementation Paralysis. I immediately knew, I had to get her on the show.
Sonya has over 20 years experience in senior management and marketing positions within government corporations, private companies and ASX listed corporations. She has also owned, managed and sold a number of small businesses including most recently How to Cook, the Sunshine Coast’s premier boutique retail cooking store.
Here’s some more of what we cover in the interview:
- The story behind the Omnichannel name and what it means
- Are you providing the same customer experience online and offline?
- The importance of consistently connecting to customers in whatever way available
- How to know if you're marketing your photography business correctly
- Why reviews are an important way to communicate with your customers
- The difference between reviews and testimonials and which are more powerful
- Why you need to ask your photography clients for reviews
- Do incentives for referrals de-value your business?
- Giving more incentives on top of a great photography and sales experience
- Peer marketing or acknowledging referrals from other photographers and its benefits
- Sonya's opinion on competition within the photography marketplace
- Why teaching photography to your clients elevates your status as an expert photographer
- How to deal with negative reviews
- What is Implementation Paralysis?
- The one measurable result that you need to understand about Facebook Ads
- Sonya's marketing concepts and strategies
- What is Google Tag Manager and what it does for your marketing strategies?
- Why relying on Facebook Ads is not a good strategy for attracting new clients
- What is an acceptable amount to spend on photography marketing and advertising?
- The ideal way to know how and where to spend your marketing money
- What is the difference between re-targeting and re-marketing?
- Follow up messages and how they hugely affect your re-marketing strategy
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
People put so much time into building this incredible website and then they just forget about the experience of when they physically see people. – Sonya Keenan
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
Plus special member-only interviews.
You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group.
You will not find more friendly, more motivated, caring and sharing photographers online.
Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.
And that's not all… you get a set of steak knives… I'm kidding!
Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Sonya shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.
Reviews and helping people to understand the type of person you are through your reviews, is really critical to marketing in service based businesses. – Sonya Keenan
If you have any questions that I missed, a specific question you’d like to ask Sonya or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.
If you have left a review in the past, thank you!
If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Here's the latest review:
Andrew is awesome! Love his podcast.
In iTunes by Sydney dog photographer, Jo Lyons from Australia on September 16, 2018
I've been a premium member of PhotobizX for most of this year and although I'm a pet photographer, I have learned so much from others who have been interviewed by Andrew, both inside and outside my genre.
I've just gone through the overwhelm stage and am starting to take action in a number of areas of my business.
I recently had a difficult situation with a prickly commercial enquiry and Andrew was amazing with his feedback. He guided me to all the relevant content to help me with my situation.
Although I'm still a little introverted within the private Facebook group, it is a great resource to check into from time to time… I'm getting braver by the day!
If you are looking for a great learning resource with authentic hosting and content… look no further.
Links to people, places and things mentioned in this episode:
Thanks again for listening and big thanks to Sonya for sharing her thoughts on business, attracting more clients, advertising and generally being better at what we do by avoiding implementation paralysis.
Once you start to teach people how hard it is to take a really good photograph, they actually value what you do better. – Sonya Keenan
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon