Premium Members, click here to access this interview in the premium area.

Matt Barnett of is not a photographer, but he was at one stage. He worked as a photographer in London for a few years before moving to Sydney, Australia when he was 26 to start the video software company which became Bonjoro.

Why video?

The idea was born from a sales-hack for his second business, where he would send every new lead a personal video instead of a plain-text email.

He knew from an early stage; customer experience is about making connections, automating where it makes sense, and providing a human connection as often as possible.

Bonjoro was born soon after and with the popularity of video – for advertising, branding, marketing, email replies and more, I thought who better to have on the show to teach us how to maximise our client experience with video.

In this interview, Matt shares how to improve and grow your photography business by using simple, natural video communication with your current and prospective clients.

Here's some more of what we cover in the interview:

  • A brief background of Matt's previous career
  • How Matt discovered the business side of video creation
  • The importance of being authentic and transparent
  • Personalised videos are extremely useful at the beginning of your funnels
  • What kind of content should you share in your videos?
  • Using videos to reengage past customers
  • Personalised videos increase the chances of getting positive reviews
  • Best practices to yield results with personalised messaging
  • Branding your videos
  • How fast should you respond with video messages?
  • Why you always need a CTA when building funnels to increase chances of the next step being taken
  • The reason only a few photographers use videos to generate leads
  • Keeping videos as short as possible
  • Limit your videos to 2 minutes or less
  • What to wear when recording video responses
  • What is most important – audio quality, video quality, rate of response?
  • How Matt records videos on his phone
  • What about generic videos to photography enquiries?
  • The best time to gather testimonials from clients
  • Can you ask for video reviews from clients?
  • Sending out 5-10 questions for client video reviews
  • How Bonjoro works
  • What clients see when they receive a Bonjoro email
  • Strategies to consider when creating your video
  • How to use Zapier with Bonjoro
  • Why you shouldn't attach videos to your emails
  • How to use re-engagement videos to generate client rebookings
  • The importance to test the effectivity of your videos before going full force with it
  • How to test videos

Matt Barnett Photography Podcast

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

Plus special member-only interviews.

I think the world is moving towards a stage where transparency is becoming more effective because it is very hard to understand what is and what is not transparent. – Matt Barnett

You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

Matt Barnett Photography Podcast

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Matt shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.

When leads come in, make your best first impression. – Matt Barnett

If you have any questions that I missed, a specific question you’d like to ask Matt or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

Matt Barnett Photography Podcast

iTunes Reviews and Shout-outs

Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to, head to and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.

Here are the latest reviews:

★★★★★ The most educational and actionable photography podcast

Via Facebook by Monica Holt, who runs a  Herriman, Utah portrait studio specializing in senior and family studio and location portraits for over 20 year, on July 2nd, 2020. 

I've been a PhotoBiz X listener for about a year and a premium subscriber for about 8 months.

It's by far the most educational and actionable photography podcast I have found.

The premium FB group is awesome and if you ever have questions, Andrew is there to guide you.

PhotoBizX Daily Vlog Challenge – the waitlist is open

Why utilise video in your photography business? The number one reason – to make a personal connection with our prospective client, faster than ever before.

You can do this with video on your website, email replies with video plus advertising and retargeting with video. 

There is no faster way to make a connection than you talking to your clients via video. 

If you generally book most of the clients you meet with face to face, imagine building that bond earlier in your process and before other local photographers. It'll mean more bookings for you. Fantastic right? As long as you can be yourself and make the same kind of connection you do in person. And you can! 

Want to learn how to get comfortable being yourself on camera?

This Challenge will get you there. 

The improvement and transformation in members videos has been extraordinary as we add something new to focus on throughout each module – from lighting, framing, eye contact, intro and outros – all with daily prompts.

Everyone involved is getting daily feedback, and it's easy to see the fun we're all having as we progress.

The next Challenge is starting soon! Click the link and add your details to get involved:

The way it works

  1. Watch the daily video (with topic/Challenge included) uploaded into a separate post each day – excluding weekends.
  2. Record your video reply and upload into the comments for that unit.
  3. Once your video is uploaded, leave comments or constructive feedback (if requested) on at least 2 videos from other participants. 
  4. Wait for feedback on your recording and implement suggestions into your next Challenge.

That's it, as simple as that. 😃😷👍



Matt Barnett Photography Podcast

Links to people, places and things mentioned in this episode:

Bonjoro Website

Bonjoro on Facebook

Bonjoro on Twitter

Matt Barnett on LinkedIn

Video Funnel Playbook


Sean's upcoming masterclass training for selling album upgrades

Evergreen Facebook Ad Funnels for Photographer course registration

Daily Vlog Challenge registration

Matt Barnett Photography Podcast

Thank you!

Thanks again for listening and thanks to Matt for coming on and sharing his ideas about growing a successful photography business by utilising video as our best means of making a great first impression and building more valuable relationships faster than ever.

What works in real life will work on video. – Matt Barnett

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks and speak soon