Premium Members, click here to access this interview in the premium area.

Heidi Hapanowicz of from NYC is a headshot, lifestyle and personal branding photographer, but it's clear, personal branding is where her passions lay.

Her ideal client is someone who needs more than a headshot photographer, someone looking for a complete online image makeover.

She says; I'm a personal branding photographer & designer for entrepreneurs. I help small business owners level-up their confidence and sell authentically with on-brand headshots, lifestyle photographs & branded websites for their business.

In addition to photographing clients, she has several online courses, business mentoring and everything you need to get started as a branding photographer.

In this interview, Heidi shares everything you wanted to know about personal brand photography business – from attracting clients, scouting locations, pricing effectively to selling, marketing and advertising for clients.

Here's some more of what we cover in the interview:

  • How Heidi brands herself and her personal branding photography business
  • Are people searching for ‘personal branding photographer' in Google nowadays?
  • What are the profiles of people searching for a personal branding photographer?
  • Heidi's reason for changing her photography niche
  • Why Heidi prefers shooting women over men
  • Is the branding photography market predominantly women?
  • A new emerging market for branding photographers to pay attention to
  • Are branding photographers earning more from selling courses than photography sessions?
  • How and why Heidi started teaching branding photography to other photographers
  • Do you need to be a successful branding photographer to teach branding photography?
  • Is there a big enough market to survive on personal brand photography alone?
  • The need to jumpstart your business while competition is still low
  • Do you need to be a headshot photographer before becoming a brand photographer?
  • The need to create separate websites for different photography niches
  • Proactive things to attract clients for branding sessions
  • The importance of networking to create business relationships
  • The one thing you should do to attract more clients to your business
  • The cold calling process to book personal branding sessions
  • The need to let people know what you do via social media
  • When is the best time to pitch your work to your target client?
  • Heidi's pre-set personal branding photography packages and inclusions
  • Heidi's view on IPS for personal brand clients
  • Heidi's booking process
  • Why Heidi prefers shooting in natural light
  • How to find great locations for brand photography shoots
  • How Heidi organizes stylists and make up artists for her shoots
  • How clients receive their branding photos
  • The need to innovate to meet client demands
  • The one thing preventing photographers from stepping up and succeeding

Personal Brand Shoot in Lisbon, Portugal with Selena Soo.

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

Plus special member-only interviews.

If you're smart in business, and pay attention to the market and how it's changing, getting in right now is the best time. – Heidi Hapanowicz

You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.

Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.

Seriously, that's not all.

In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

Heidi Hapanowicz Photography Podcast

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Heidi shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.

More and more people are starting businesses. More and more people are recognizing the need for quality images on social media, on their website. They recognise the ROI of these images. They understand that they need to invest. They want to put it in the hands of somebody that they trust. – Heidi Hapanowicz

If you have any questions that I missed, a specific question you’d like to ask Heidi or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

PhotoBizX Vlog Challenge – Starts Tomorrow – Tuesday 31st March

A short, fun, daily video challenge to get you comfortable recording video, talking to camera and sharing your thoughts, ideas and experiences.

Video topics will be uploaded daily over a 2 week period (excluding weekends) and to participate, simply upload your video reply in the comments for that day's challenge before commenting on two videos from other participants.

The way it works
  1. Watch the daily video (with topic/challenge included) uploaded into a separate post each day – excluding weekends.
  2. Record your video reply and upload into the comments for that unit.
  3. Once your video is uploaded, leave comments or constructive feedback (if requested) on at least 2 and if you feel like it, 3 or more videos from other participants. Please look for videos with one or no comments to reply to first.

That's it, as simple as that. 😃😷👍


The aim is to make this a learning and sharing project so please consider your comments and only give constructive feedback when requested.

Videos should be 2 minutes or less. This is to keep the project simple for you to create videos and short to review other videos.

No need to re-record or spend time in post, editing video for this project. The idea is to upload your video, warts and all. Mistakes are fine and you'll see, they add personality and demonstrate you won't need to spend all day if recording video for your marketing and advertising.

Play nice and feel free to share openly without fear. This will be a safe place to practice, learn and share.

This is a trial, and I'd love your input!

6 Month Membership Special

I recently announced a flash sale on the 6 month PhotoBizX Premium Membership.

In light of the current circumstances, I'm be extending this offer. It's my attempt to make the education and motivation provided by the interview guests and other members inside the Facebook Group as affordable as possible.

If you are an existing member who has already made a monthly payment this month, let me know after signing up for the 6-month membership, and I'll refund your $20 payment.

Once you sign up for the 6 month membership, make sure you cancel your existing monthly payments via your automatic payments dashboard inside your PayPal account.

For more info and to sign up, click this link —>>

New members are also welcome to sign up with this special offer.

Heidi Hapanowicz Photography Podcast

iTunes Reviews and Shout-outs

Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.

You need to be proactive in your business. You need to get out there. – Heidi Hapanowicz

If you have left a review in the past, thank you! If you haven't and you'd like to, head to and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.

I've started curating a resource page in response to the changing world due to the coronavirus. I'll be adding new resources, links, ideas as they become available.

Feel free to let me know if you feel there is something that should be made available to other photographers:

The page will include free and paid resources, business ideas and links to keep you in the loop and hopefully, with some direction as things play out.

You can find the page here: or under the Resource menu at the top of the page.

Wedding Support Guide by Leelou

Are you overwhelmed with what to say to your wedding couples when everything is so unknown?

Here's a customisable PDF you can send to your couples in 2020, answering all the questions that they may have while also letting them know that they are supported through this.

For more info and to sign up, click this link —>>

The price for the PDF ranges from $50 to $0 depending on your personal situation.

Heidi Hapanowicz Photography Podcast

Links to people, places and things mentioned in this episode:

Heidi Hapanowicz Website

Personal Branding Photography Academy Courses

Heidi Hapanowicz on Facebook

Heidi Hapanowicz on Instagram

Heidi Hapanowicz on Pinterest


Episode 246: Anita Watkins – Just Getting It Done and Building a Profitable Photography Business

Coronavirus Resource page

Heidi Hapanowicz Photography Podcast

Thank you!

Thanks again for listening and thanks to Heidi for coming on and sharing her thoughts and ideas on building a successful personal branding photography business – from attracting new clients, marketing, location scouting, sales and pricing.

Everybody wants someone to come in to their business and give them ways to make it easier. – Heidi Hapanowicz

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks and speak soon