Mark Clarisse of www.clarisseweddings.net and www.chilli.media was returning home from a destination wedding that happened to be close to where I live. I asked Mark to drop by to catch up and thought it'd be a great chance to record an interview – something I've meant to do with Mark as I've seen hos business grow and develop over the years.
One thing I wanted to hear about was how he's shooting video and stills for his clients – wedding and corporate – singe handedly and without falling apart with the stress.
In the interview, recorded face to face on my front balcony, Mark shares how he's grown his wedding photography business so successfully. Also, why now, he's decided to branch out and focus on serving commercials and corporate clients with his all-encompassing media packages and solutions.
Here’s some more of what we cover in the interview:
- How Mark handles photography kit and cards following a wedding
- Mistakes small to medium-sized business are making
- Strategies to market your photography/video business
- Why Mark doesn't have an assistant for wedding photography and video
- Mark's shooting and filming process
- Wedding photography and video pricing
- Where Mark sources music for his wedding and corporate videos
- The importance of selling add-ons in person
- Mark's follow up inquiry process
- Mark's mindset when chasing client follow-ups
- When does it become too much information for clients
- The need to create and take on passion projects
- How to pitch video packages to clients
- Mark's studio setup when meeting clients
- What's included in Mark's album packages
- Average spend for Mark's clients
- Mark's average number of weddings in a year
- The one thing that Mark misses about weddings after transitioning to commercial shoots
- Why Mark doesn't want to shoot too many commercial jobs
- Mark's plan for his business development
- Relying on word of mouth to market your photography business
- How Mark feels about client rejections
- Mark's strategy when he is rejected by a potential client
- What kinds of businesses Mark pitches to for commercial work
- How Mark sends his initial pitch to potential clients
- Mark's editing workflow
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
Plus special member-only interviews.
You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.
Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.
Seriously, that's not all.
In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Mark shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.
If you have any questions that I missed, a specific question you’d like to ask Mark or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
6 Month Membership Special
I recently announced a flash sale on the 6 month PhotoBizX Premium Membership.
In light of the current circumstances, I'm be extending this offer. It's my attempt to make the education and motivation provided by the interview guests and other members inside the Facebook Group as affordable as possible.
If you are an existing member who has already made a monthly payment this month, let me know after signing up for the 6-month membership, and I'll refund your $20 payment.
Once you sign up for the 6 month membership, make sure you cancel your existing monthly payments via your automatic payments dashboard inside your PayPal account.
For more info and to sign up, click this link —>> https://photobizx.com/sms
New members are also welcome to sign up with this special offer.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.
I've started curating a resource page in response to the changing world due to the coronavirus. I'll be adding new resources, links, ideas as they become available.
Feel free to let me know if you feel there is something that should be made available to other photographers: email@example.com
The page will include free and paid resources, business ideas and links to keep you in the loop and hopefully, with some direction as things play out.
You can find the page here: https://photobizx.com/cvr or under the Resource menu at the top of the page.
Johl Dunn Webinar
With everything going on at the moment how you handle it and your mindset throughout is going to be critical not only to keep yourself sane but to thrive on the other side.
Johl was supposed to be running a seminar on Wednesday for the Victorian AIPP which has now been postponed so he has offered to do a FREE webinar to help the broader photography community.
What he will be covering
- Simple quick mindset habits you can implement into your day to relieve stress & anxiety
- How to start and finish your day focused & present
- How to stay positive in the midst of chaos
- How to thrive moving forward
- Things you can do now to set up your business success for when this passes
To register simply click on the link: https://zoom.us/meeting/register/u5Yoduurrz4scveCWf7IiQtDaD_uUXCKTA
Links to people, places and things mentioned in this episode:
Thanks again for listening and thanks to Mark for coming on and sharing his thoughts and ideas on building a successful wedding photography business, introducing video packages and transitioning to service commercial and corporate clients too.
I find that once you start talking to people, you realize that, yeah, you're not in there to rip them off and you actually want to help them. – Mark Clarisse
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon