Bethel Nathan of www.elevatebybethel.com is not a photographer but a wedding celebrant based in San Diego, USA. In this interview, she shares tactics on how to avoid being ghosted following a photography enquiry.
It happens to all of us… we receive an enquiry, everything sounds great, and you're already counting the dollars to come from working with this fantastic client then… crickets. Nothing. You've been ghosted.
In addition to Bethel's celebrant work, she is also a business coach, speaker and philanthropist. She has an MBA in international business, spent nine years working for global investment banks in Tokyo, New York and London before coming back to her family-owned business as Chief operating officer.
Following all that, she decided to build a business for herself and started Ceremonies by Bethel.
Armed with all her business skills and wedding know-how, Elevate by Bethel was born and she now helps other small business owners in the wedding industry develop and succeed in their pursuits.
When setting up this interview, we threw around a few topics, and one that caught my attention was: All the reasons couples don't book you (and what you need to do differently, so they do!) That's what you'll find in this episode, plus more.
Here’s some more of what we cover in the interview:
- Why Bethel left the corporate world of banking to establish her own business
- Why start a business as a wedding celebrant?
- Focusing on your own success and not the competition
- Creating a life that makes you happy and keeps you passionate is the answer
- How to utilise philanthropy as a business tool
- Being genuine about your passions when posting to social media or your website
- Dealing with ghosting and how to stop it occurring in your photography business
- The importance of having your ideal couple or clients to work with and serve
- Recommendations on getting back to clients who don't book you
- Why you need to let clients know about your pricing
- How setting the right expectations really matters in your business
- Considering gender equality and using the right terminology for your website
- Why reviews are extremely powerful
- The difference between reviews and testimonials – which are best for you
- How to become the primary photographer being referred by your local wedding celebrants
- Tagging couples when sending emails to your vendors
- Why you MUST focus more on your website than your social media
- How to make it easy for couples to contact you
- How to follow-up effectively and why it will make a huge difference to your bookings
- How to be more human and personal when establishing connections
- Video replies and their drawbacks
- How to set your own tone when replying to clients
- How ‘Elevate by Bethel' works and the type of clients she works with
- What clients can expect and get when working with Bethel as your coach
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
I get way more pleasure out of what I do now. I don’t earn it in the bank account the same way but, I also know I make a huge difference in people’s lives. – Bethel Nathan
Plus special member-only interviews.
You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.
Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.
Seriously, that's not all.
In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Bethel shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.
I think we all define success differently. It’s important to focus on our own version of success and our own version of happiness. – Bethel Nathan
If you have any questions that I missed, a specific question you’d like to ask Bethel or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.
Here are the latest reviews:
★★★★★ in Stitcher Radio by Sydney event photographer, Orlando Sydney from Australia.
I first came across Andrew' podcasts in 2015. It was great then, PhotoBizX in 2019 attracts the best market leaders in their speciality.
Somehow Andrew extracts all the detail very few interviewers could out of their guests. Much of this information you'd only get from paying thousands at conferences, summits or one on one consultations.
Give this podcast a few listens, you'll be glad you did. Information worth $1000's
★★★★★ on the PhotoBizX Facebook page by Sydney Pet Photographer, Keefe Tay from Australia
Since starting my Pet Photography business 2 years ago, The Photo Biz Xposed podcast has been easily one of the best and most helpful resources of all time. It is a one-stop place for all the best information from creating saleable photos, to marketing, sales, and photography.
Beyond that, Andrew is so approachable. He seeks to impart his wisdom about running a profitable photography business with humility and is so easy to talk to.
If anyone is ever considering subscribing to Photo Biz Exposed, I'd say just do it! Because you will have access to all this amazing content literally at your fingertips.
★★★★★ on the PhotoBizX Facebook page by Asheville photographer, Linnae Haris from Asheville, NC in the USA
One of the BEST podcast and community for photographers!
I‘ve been in business for 9 years and I still get great ideas.
I especially like that Andrew varies things up by hosting photographers in various genres.
It's worth paying the small monthly fee and getting the subscription for premium listeners. He saves all the really good bits for us!
Links to people, places and things mentioned in this episode:
Video Recording App – Vlog Easy
For anyone using video as part of their marketing, I purchased an app last week, to record on the phone where it automatically cuts the pauses.
You can add text overlays and it's very easy to use and edit with.
It's no good for Facebook Lives but if they're not for you, this could be a big time saver.
I paid $147 for the lifetime access and am happy with the purchase.
I asked about an affiliate program to be able to rebate PBX Members and have this link:
I can organise a $22 (approx 15%) rebate if you purchase.
Honestly though… only get it if you intend to use it – or trial it for the 14 days. I hate to see anyone buy something and not use it.
Premium members – You'll need to send me your PayPal email address and receipt for the rebate.
This is for iPhone only at the moment.
Thanks again for listening and big thanks to Bethel for coming on and sharing her thoughts and ideas on branding, customer relations and building a business we're passionate about to make life fun AND rewarding.
You never know who's willing to re-share your work as a photographer if you don't even give people the option. – Bethel Nathan
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon