Marcus Anthony of www.marcusanthonyphoto.com has only been a photographer for a few years and since starting, has built a six-figure business and it all comes down to a few key principles he follows religiously. My number one aim for this interview was to learn how he's done and doing it so you can emulate his success and learn how you too can run a successful portrait photography business today.
STOP PRESS: I've just learned Marcus has had a record USD$55,111 month.
Marcus has been a PhotoBizX Premium Member since January 2017 but it was a conversation with photography business coach, Bernie Griffiths that had me reaching out to him for this interview. Bernie suggested if I want to talk to a photographer who transformed his business by learning to shoot for sales, speak to Marcus.
When researching for this interview, I was told Marcus picked up a camera to try and make “a bit of money” on the side.
He established himself quickly as a wedding photographer but has since moved to portraits.
Based in Wilmington, North Carolina and specializing in wall portraits of families, children and babies – it sounds like his business is going from strength to strength!
Here’s some more of what we cover in the interview:
- Why Marcus transitioned to portraits from wedding photography in his business
- How Marcus started a career in photography
- Business prior to photography
- The importance of having a laser focus attention and a mentor for guidance
- Why you don't need to spend time on your website to get started in photography as a business
- Advice on improving your shooting style – for money
- Knowing what sells and photographing portraits of kids and families with sales in mind
- How to recognize a saleable image for your client
- Are you shooting portraits for art or for your business?
- Is it still ideal to sell digital files to your portrait clients today?
- Marcus' number of shots per session and the number of images he shows to clients for the best sales
- Power tips on lowering your editing and culling time
- The importance of staff who understands and value your business
- Why phone calls instead of Facebook messenger bots in this photography business
- How to strategically convince clients to buy instead of taking only the free photos – from photography promotion
- Pricing and sales sessions in detail with Marcus
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
You don't need to break the mould every time you go out and shoot a family or a child or any sort of portrait. – Marcus Anthony
Plus special member-only interviews.
You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.
Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.
Seriously, that's not all.
In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Marcus shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.
If you're trying to make money from your photography, you want to focus on the expression, the connection and the eye. – Marcus Anthony
If you have any questions that I missed, a specific question you’d like to ask Marcus or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.
Here's the latest review from iTunes:
More helpful than I ever thought possible!
★★★★★ in Apple Podcasts by Melbourne pet photographer, Paul Tadday from Australia on September 7, 2019
As a photographer who is reasonably new to the world of ‘business', it can be overwhelming trying to figure what you need to do, what sequence to do it in and HOW to do it.
Also, you don't know what you don't know.
Andrew's podcast is a wealth of knowledge. Even though he is a very well established and experienced photographer/business owner, I find that his approach to interviewing his guests makes it very easy for a layperson to follow.
He asks questions by putting himself in the shoes of a newbie; and with each answer that is given, he already has in mind to ask the exact follow-on question that I already have in my mind.
With a plethora of incredible photographers and business specialist interviewed every week, PhotoBizX is without a doubt the most invaluable resource I have found so far when it comes to strategies involving client targeting, marketing, sales and client interaction. Paul Tadday Photography
Links to people, places and things mentioned in this episode:
Thanks again for listening and big thanks to Marcus for coming on and sharing his thoughts on building a successful family portrait photography business by focussing on what counts for your clients – connection, expression and the eye of your subjects.
Do that after generating enough leads filled with your ideal clients, a price list set up for profit and you have a long term, successful portrait photography business anywhere in the world.
You have to kind of differentiate what you're doing. You have to believe in what's different about you and I think from there you can start to fly. – Marcus Anthony
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon