Premium Members, click here to access this interview in the premium area.

In this episode, photography business coach, Mark Rossetto of shares how to create and use a 12-month photography marketing plan for your business.

Mark is no stranger to PhotoBizx after two interviews, a FB Live presentation inside the PBX Members Group and a name that pops up regularly when talking business and marketing.

The beauty of Mark as a coach is he has walked the walk with a very successful Melbourne based portrait photography studio before moving to Queensland and into photography business mentoring and coaching.

If you're a member of Mark's Facebook Group, you'll also know how successful his coaching clients are – it's never a surprise to read about big sales, plenty of bookings and growing, successful photography businesses.

I'm excited to have him back with us for this episode.

Here’s some more of what we cover in the interview:

  • What is a 12 Month Marketing Plan
  • The idea behind implementing a 12 Month Marketing Plan
  • Diversifying how you are hitting your ideal clients with your marketing
  • Marketing ideas in addition to photography giveaways
  • What is Active Marketing
  • Things you need to be careful of with giveaways
  • What is Passive Marketing
  • The downside of too much Passive Marketing
  • A list of Active and Passive Marketing Ideas
  • The importance of creative and targetted content
  • What are Speed Edits and why they are valuable for photographers
  • Putting personality onto your pages and why it makes a difference
  • How to start with your Calendar and plan your events
  • How to run your 12 Month Marketing Plan
  • Voucher and give away ideas for holidays
  • Where do most people go wrong with the 12 Month Marketing Plan
  • What to do if you attract a huge number of leads
  • Monthly, weekly and daily active marketing campaign ideas
  • Why Mark loves mini shoots
  • Mark's advice for photographers who are struggling and don't have enough leads
  • The importance of making yourself visible

Example yearly marketing calendar – see blank example below to download.

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

If you don't have the leads, you can't follow it up with the shoot. And if you don't have the shoots, you're not taking the photos. You're not taking the photos, you're not selling artwork. You're not selling artwork, you're not making any money and if you're not making any money, you have a very expensive hobby. – Mark Rossetto

Plus special member-only interviews.

You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group.

You will not find more friendly, more motivated, caring and sharing photographers online.

Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.

And that's not all… you get a set of steak knives… I'm kidding!

Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

Mark Rossetto Photography Podcast

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Mark shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.

Do you have the right marketing channels or set up to create the amount of leads you need to run your business successfully and sustainable. – Mark Rossetto

If you have any questions that I missed, a specific question you’d like to ask Mark or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

PhotoBizX Premium Membership Special!

It's rare to see a special price for the Premium membership but there's one available to you until midnight June 30th.

Why the special?

Because it's holiday time (I'm off to France in July) and there's no better reason to celebrate!

The 12 Month Premium Membership – normally $200… NOW $120…

This is the cheapest you'll ever see the 12-month membership.


If you've made a membership payment this month already and want this deal, I'll refund this months payment for you.

For me to process the refund, you'll need to email me your Paypal email address which may be different to your regular email address.

Make sure you join first, then cancel your existing payments. This way your Premium RSS Feed URL stays the same.

NOTE: If you are already on the special price from last year, there's no need for you to do anything. Your existing membership will automatically renew at the special price.

iTunes Reviews and Shout-outs

Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.

If you have left a review in the past, thank you!

If you haven't and you'd like to, head to and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.

Here are the latest reviews:

My favourite podcast!

⭐⭐⭐⭐⭐ in Apple Podcasts by Port Stephens wedding photographer, Linda Beks of ME Photography from Australia on May 26, 2019

Not sure where to start as they are so many things I love about this podcast..! First of all sorry it took so long to leave a review. If anyone deserves a great review it is Andrew from Photobizx.

Andrew, your interview skills are phenomenal…!

Every time you want to know more, Andrew (with his extremely nice voice ;-)) is asking the right questions as if he is reading your own mind!

This podcast is so great even after listening to this for many many months I still look forward to a new interview! It never gets boring!

Listening to this gets your mind buzzing with implementing new ideas and not only that, the whole photography community behind this, is truly extremely helpful including Andrew's always willingness to help you.

Big thanks and for the ones that haven't tried this… you will not regret this!

xx Linda

Great photography community

⭐⭐⭐⭐⭐ in Apple Podcasts by Fresno CA headshot photographer, Hector Cavazos from the United States of America on June 9, 2019

A little over a week ago a photographer friend recommended Andrew Hellmich. At first, I was thinking this is just another podcast about photography. I was completely wrong!

After a few days of listening to Andrews interviews, I was refocused and inspired to take my business to another level.

One take away, I noticed Andrew allows his guest to share their opinion. As a photographer, I enjoy hearing stories about success and what worked and didn’t work for them. Some guests love FB ads and some don’t value it as a way of attracting clients they desire.

Listening to each guest give an explanation is priceless and important to all listeners.

The Photobiz Xposed podcast isn’t about having only one way of doing things. It’s about sharing ideas and minimizing the learning curve while building confidence.

Photobiz Xposed is a great photography community!

I highly recommend Andrew Hellmich for any level photographer. Keep up the great work Andrew!!!

Excellent Source of Information!

⭐⭐⭐⭐⭐ in Apple Podcasts by Ocean City Md wedding photographer, Amanda White from the United States of America on June 14, 2019

I have listened openly to many different podcasts and Photo Biz X blows them all away. I have learned and implemented so much from this podcast.

The way the interviewer delves into each interview is incredible. He extracts the most important bits of information to provide the listener with clear and actual information they can immediately implement into their business. And that is just the free version!

I was sceptical at first but now that I’ve gone through every episode at the edge of my seat with each one, I am convinced that the paid version is going to be well worth it.

Astute Business Conversationalist!

⭐⭐⭐⭐⭐ in Apple Podcasts by San Francisco Corporate Event Photographer, Gustavo Fernandez in the United States of America on June 13, 2019

Have always admired Andrew's piercing questions to get to the bottom of a business persons process and mind. Love the nitty-gritty details he discusses that is often overlooked in man other shows.

Appreciate learning the basics that help me continue to grow in my photography business.

Click the screenshot/image to go to the PDF to download

Links to people, places and things mentioned in this episode:

Mark Rossetto Website

Mark Rossetto on Facebook

Master Your Marketing Course save $200 with the code: photobizxmym 

Episode 184: Mark Rossetto – Get Serious about What You Want from Your Photography Business

Evergreen Facebook Ad Funnels for photographers course

Thank you!

Thanks again for listening and big thanks to Mark for sharing his valuable thoughts and ideas on developing a 12-month marketing plan and going deep into how to actually apply it to our photography businesses. I'm already looking forward to having Mark back on the podcast.

Do you have the right marketing channels or set up to create the amount of leads you need to run your business successfully and sustainable. – Mark Rossetto

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks and speak soon