Jeff Brown of www.focusonmarketing.co.uk appeared in episode 261 of the PhotoBizX Podcast, where the big focus was generating client via LinkedIn. In this episode, the focus is on how to utilise LinkedIn for photographers to generate more paying clients. Jeff shares some cool tactics on how to stand out from the crowd and get noticed and booked by taking a simple proactive approach to reaching out to your ideal clients.
A little more about Jeff… he has photographed over 750 weddings and is now helping photographers with their marketing, social media and business in general.
He's the author of the book: The Photographers Missing “Link”edIn: Your Step by Step Guide on How to Make a Ton of Money on LinkedIn and the admin for The Awesome Photographers Group – which you'll find on Facebook.
Here’s some more of what we cover in the interview:
- Is LinkedIn still Jeff's focus for booking photography work in 2019?
- What to know about and the advantages of having a premium LinkedIn account
- Is Jeff utilising different strategies in addition to what we covered in episode 261?
- Knowing your ideal client and basing your brand around him or her
- Which type of photographers can benefit from these LinkedIn strategies?
- Jeff's advice on expanding into personal branding photography
- Tips and tricks to make your LinkedIn profile more attractive and compelling
- One big thing that will see you kicked off the LinkedIn platform
- Things to remember for your profile and banner photos on LinkedIn
- Why a photographer needs to have a business and a personal profile
- What is Showcase page and how to utilise it effectively?
- How do you set up a Showcase page?
- LinkedIn Ads – good idea or bad
- The massive benefit of having a large connection network over ads
- Sample content ideas to upload every day
- Advice on leveraging ideal clients outside your connections
- Building trust and relationship on LinkedIn
- Why you shouldn't try to sell
- Giving a quick free review and why it is very helpful to gain more clients
- The importance of having a niche photography target market
- Amaze your clients by over delivering
- Uploading or recording videos on LinkedIn
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
What you need to remember with LinkedIn and the difference to Facebook is the organic reach is phenomenal. – Jeff Brown
Plus special member-only interviews.
You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group.
You will not find more friendly, more motivated, caring and sharing photographers online.
Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.
And that's not all… you get a set of steak knives… I'm kidding!
Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Jeff shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.
Don't be afraid to be personal and be yourself because it makes you more human, more approachable on LinkedIn. – Jeff Brown
If you have any questions that I missed, a specific question you’d like to ask Jeff or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.
If you have left a review in the past, thank you!
If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.
Here are the latest reviews:
Not just for photographers!
In Apple Podcasts by Newcastle celebrant, Julie Muir, from Australia on May 18, 2019
I know this podcast is aimed at photographers but guess what?! I am a celebrant and I love it too!
Our business models are so similar that I get something relevant to me, out of every episode.
Actually, this podcast is giving me a competitive edge and helping me reach the top of my industry. Ssshhhhh! Don't tell the others! I'm kidding!
Andrew is a great interviewer. He always seems to ask the question that's on the tip of my tongue to squeeze out more gold nuggets from his guests.
I also love that he inadvertently promotes a good work/life balance with all the holidays he takes!
What a brilliant resource
In Apple Podcasts by Scotland wedding photographer, Ally Stuart from the UK on May 13, 2019
I've only just discovered PhotoBizX Premium podcasts. Every episode is fascinating.
I have three sides to my business, wedding photography, newborn photography and commercial photography and I have found so many useful interviews on all three areas.
There's lots of good advice too on running a successful photography business. I've just listened to the Kevin Mullins interview and found very interesting. I now listen to photography podcasts while editing and it's a much better use of my time than listening to the radio.
Evergreen Facebook Ad Funnels Course (Version 2) – starts NEXT WEEK
I'll be hosting the second round of live training on how to create an evergreen Facebook Ad funnel for your photography business.
Dates: May 28th, June 6th, June 12th and June 19th at 8am (Australian Eastern Time).
I'll cover FB ads as a strategy, not just a tactic and bringing it all together with your email marketing, branding and retargeting.
Also – I'll share a couple of more advanced strategies on audience building. One is a little ‘Gray' in its approach and not something I'll share on an open forum.
Cost is USD$137 for the 4 weeks – including access to the member's FB Group for course participants.
Recordings will be available but the classes will be delivered live.
Q&A for participants every step of the way with examples and full tutorials on setting up audiences and making all this work in your business.
Registrations are now open here: https://photobizx.com/funnel
Your evergreen Facebook ads course has completely changed our approach to social media advertising. Step by step instructions and real-world examples combined with live feedback and group accountability were exactly what we needed to create the confidence needed to take action. – Jeremy Plummer
If you've attended the 1st course, yes, you will have access to this course too. PLUS, course members will have FREE access to any future iterations of the Fb Ad Funnels Course.
Links to people, places and things mentioned in this episode:
Thanks again for listening and big thanks to Jeff for sharing his thoughts on attracting and connecting with our perfect photography clients by utilising LinkedIn and going on to positively influence their photography buying decisions through the connections made via the platform.
Pictures create interests but its words that sell, its words that converts clients. – Jeff Brown
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon