Taylor Jackson of www.taylorjacksonweddings.com appears to be living the dream. Really! As a photographer, life doesn't look like it could be any better for this guy.
He travels the world creating images and he gets to travel for free because of his camera.
He has a YouTube channel with 165,000 subscribers where he shares what and how he does what he does.
He shoots weddings and travel content. The weddings he shoots are 90% totally candid and 80% of his couples hire him to shoot both stills and video. On his website, he says he's the first photographer in the world to offer both photography and highlight film photography as one person.
I'm either creating photo, video or audio content or learning. I lack public speaking skills so try at least to become satisfactory at a lot of different levels. – Taylor Jackson
Taylor started out as a music photographer, to take cool photos of his friends. He went pro with his photography when American Idol used one of his images on Season 2 of 2003. This led to travel and shooting weddings around the world.
Nowadays, he's shooting all kinds of stuff – around the world.
In this interview, Taylor shares how to best utilise video for marketing your photography business on Facebook, Instagram and Youtube.
Here’s some more of what we cover in the interview:
- The work life balance of Taylor Jackson
- Taylor's focus on his career at this moment
- Why Taylor has ventured into the music industry as a marketing experiment
- Taylor's marketing strategy for his music project
- Will his photography followers react positively to his music project
- Taylor's thought process when integrating his music project into his photography profile pages
- Creating content for his photography business
- How does Patron work for a photographer
- How important is video in your photography business today
- Taylor's advice for using video for marketing
- How to utilise your behind the scenes videos in regard to marketing
- Taylor's idea for repurposing videos and establishing a social media presence on all platforms
- Why Taylor is not outsourcing work that he could
- Why Taylor is recommending for any photographer to build a catalogue of behind the scenes content
- When would you consider to have a YouTube channel
- Best practices for SEO when utilising YouTube
- Tips on how to produce better content when recording yourself on video
- How Taylor does his own video shoots
- Why Instagram is the best platform for video content
- Huge bonuses when running paid Ads for your business
- What are Swipe Up Ads and why are they getting a greater response
- The importance of understanding the relevance score of your Ads for your business
- How Taylor runs his Ads on Facebook and Instagram
- Can a photographer with few followers on Instagram or Facebook use the same marketing strategy
- Tips and tricks for attracting people to watch your videos
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
I learned really on with weddings and also commercial is that I really just wanted to make the portfolio that I wanted to be shooting. – Taylor Jackson
Plus special member-only interviews.
You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group.
You will not find more friendly, more motivated, caring and sharing photographers online.
Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.
And that's not all… you get a set of steak knives… I'm kidding!
Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Taylor shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.
It all comes back to creating good content, creating entertaining content and creating content that is helpful I think or at least like it gives you some sort of value by watching it. – Taylor Jackson
If you have any questions that I missed, a specific question you’d like to ask Taylor or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.
If you have left a review in the past, thank you!
If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.
Evergreen Facebook Ad Funnels Course – starts THIS WEEK
I'm hosting some live training on how to create an evergreen Facebook Ad funnel for your photography business.
Dates: April 3rd, 10th and 17th at 8am (Australian Eastern Time).
I'll cover FB ads as a strategy, not just a tactic and bringing it all together with your email marketing, branding and retargeting.
Also – I'll share a couple of more advanced strategies on audience building. One is a little ‘Gray' in its approach and not something I'll share on an open forum.
Cost is USD$97 for the 3 weeks – including access to the member's FB Group for course participants.
Recordings will be available but the classes will be delivered live.
Q&A for participants every step of the way with examples and full tutorials on setting up audiences and making all this work in your business.
Registrations are now open here: https://photobizx.com/funnel
Links to people, places and things mentioned in this episode:
Evergreen Facebook Ad Funnels Course – starts THIS WEEK
Thanks again for listening and big thanks to Taylor for sharing his thoughts on attracting our ideal photography clients through video content on Facebook, Instagram and Youtube in a way that connects and draws our ideal clients toward us.
I was the most uncomfortable person in front of the camera for a very long time, but I just keep doing it over and over again and eventually I got pretty good at it. – Taylor Jackson
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon