Premium Members, click here to access this interview in the premium area.

Samantha Grant of is a US-based Facebook Ad strategist and photographer with a focus on helping other photographers of all genres connect with their ideal clients.

In this interview, we dive deep into Facebook Ad strategies that work for photographers by attracting your ideal client WITHOUT offering free shoots or model calls.

In addition to Samantha's Facebook Ad strategy consulting and wedding photography businesses, she is the super helpful admin of her fast-growing Facebook Group community; Booked Up Photographers + Wedding Pros | Facebook Ads, Marketing, and More

If you need any proof that what Samantha teaches actually works, after deciding to explore wedding photography as a career, she has filled her calendar by utilising Facebook ads to showcase her work, attract and connect with her perfect clients and she couldn't be happier as a result. In my experience, what took Samantha less than 12 months, takes most photographers a decade.

Here’s some more of what we cover in the interview:

  • A brief background of Samantha's photography business
  • What Facebook Ads should do for your business
  • Why Samantha believes in charging more as opposed to discounting your photography services
  • How to attract your perfect clients using Facebook Ads without offering free shoots
  • Why you need to stop boosting your posts
  • What is a Lead Generation Ad and why they work
  • Why Samantha is not a huge fan of long email sequences or campaigns
  • How Samantha collects leads through Facebook Ads
  • What is Honeybook
  • Why Samantha is not using MailChimp or other email platforms
  • Canned emails and how to personalize them for each of your clients
  • Why sending out emails automatically after receiving leads is not a good strategy
  • Understanding why your clients need you
  • Does emotional type copy works for male photographers
  • Sample Ad copy from one of Samantha's client that secured $58,000 in bookings over 3 months
  • How Lead Generation Ads work and will it work for all photographers
  • Samantha's advice for new photographers on discounting and adding value
  • How to set up a Facebook Lead Generation Ad
  • Suggested budget when running a Lead Generation Ad
  • Other recommendations for running Lead Generation Ads for photographers
  • The privacy policy on your website and Samantha's suggestions
  • What to do if you don't have Zapier or Honeybook when running the Lead Generation Ad

Samantha Grant Photography Podcast

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

You don't want to scare them off with the fact that you have an unsubscribe button. You don't want them to feel like they're being sold to. You want them to feel like you are reaching to them on a personal level. – Samantha Grant

Plus special member-only interviews.

You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group.

You will not find more friendly, more motivated, caring and sharing photographers online.

Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.

And that's not all… you get a set of steak knives… I'm kidding!

Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

Samantha Grant Photography Podcast

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Samantha shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.

If you're responding in a timely manner, it seems more real and genuine because it is taking that little bit of extra time to send. – Samantha Grant

If you have any questions that I missed, a specific question you’d like to ask Samantha or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

Samantha Grant Photography Podcast

iTunes Reviews and Shout-outs

Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.

If you have left a review in the past, thank you!

If you haven't and you'd like to, head to and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.

Samantha Grant Photography Podcast

Messenger Bot competition/giveaway stats

Last week I trialed the use of messenger bots to run a giveaway. The results have been astounding, as you can see in the screenshot below.

In addition to the performance of the post, you can see below 383 people were added to my Many Chat subscriber list and 264 to my email list! Pretty amazing.

Keep in mind, these results did come at a price in regard to ad spend. I allocated $100 per day for 5 days to this campaign. Interestingly, more than half the results came from organic reach which we're continually told is the result of people liking, tagging, sharing, commenting and generally engaging  with our content.

How does this affect you in your business?

Simply put, you can emulate this exact experiment for your target audience. Give away something worth entering, make it fun and engaging and build a list of potential clients very fast. There's no need to spend as much on your ad but consider what a client is worth to you, set yourself a goal for a number of bookings and consider what you'd happily pay in advertising to make those bookings.

For example, let's say you're a portrait photographer who averages $1000 per shoot.

You hope to book 5 sessions from your competition/giveaway to bring in $5000.

If you'd be happy to spend $100 to generate 5 bookings, start with a $100 advertising budget and go from there.

How do you make the bookings after the competition?

You go back to your leads, via messenger or email or both and offer some kind of special or promo to entrants – 2nd prize draw winners if you like.

You can keep promoting to this list and at the same time, share content to build trust and plant the seeds of what a shoot with you will be like. For the people you don't book right away, you have the opportunity to add them to your email newsletter, to retarget to them via ads and to potentially book them a month, six months or a year later.

if you run your competition well, there is a lot to gain from the list you build – in addition to the immediate bookings.

You can build all this yourself if you have an understanding of ManyChat – the application to build messenger sequences or bots. The BEST way to learn this is with Iain Sim's course, Messenger Marketing for Photographers and if you purchase via my link, my son Matthew can get you up and running fast and for free. matthew will work with you to install and customise your first bot flow or sequence and set up a messenger bubble on your website. Yes, al free and included when you take Ian's course and if you purchase via my affiliate link:

Already have Iain's course and want more help? Matthew is here and available to install, modify to set up what you need. Simply email me at and let me know what you're looking to do and Matthew will be in touch with a price and to get you started fast.

For example:

Install a flow to work with your Facebook Ad (plus have a messenger bubble installed on your website): USD$100

Don't have the course or don't want to learn how to set up a giveaway to generate bookings? Matthew can set up a fully customised giveaway sequence (similar to the one I just ran on the PhotoBizX Facebook Page for USD$150 (for PBX Members) or USD$200 (for non-members).

There are so many applications for Messenger Bots and most can be adapted to work for you in your photography business. We're constantly told to go where our clients are and if that's Messenger, we should be there too.

Fearless and Framed Profitable Photography Workshops

Have you considered running a beginner’s photography workshop for people who are your dream client? Workshops are an easy, fun and profitable way to network and spread awareness about documentary photography sessions all-in-one. It is your ticket to rapid connection with your potential dream clients.

This is the exact strategy Allison Remon shared in her interview and how she was able to book so many local family sessions:

The Fearless and Framed Profitable Photography Workshops is available for $497 (one-time payment) or $275 (2 payment schemes) here:

PREMIUM MEMBERS who purchase this course are eligible for a 40% rebate only if you use the link above. Send your receipt and your Paypal email address to and I’ll make the deposit into your account.

In addition to the course, Marie is also including for Premium Members: The Business Essentials – valued at $329! 

Which includes:

  • The Client Attractor Toolset for Couples + Families
  • The Potential Client Guide Template
  • Questionnaires for Clients Collection
  • Client Testimonial Maximizer


Fearless and Framed Profitable Photography Workshops

The Business of Pet Photography


Your path to a more profitable pet photography business…in less than 60 days!

Full details are here:

It's not cheap but it's the best training I've seen for pet photographers looking to be guided through the process of building a successful and profitable pet photography business.

PREMIUM MEMBERS who purchase this course are eligible for a 40% rebate only if you use the link above. Send your receipt and your Paypal email address to and I’ll make the deposit into your account.

Links to people, places and things mentioned in this episode:

Samantha Grant Website

Samantha Grant Facebook Group

Samantha Grant Photo Website

Samantha Grant Photo on Facebook

Samantha Grant Photo on Instagram

Roderick Alan Photography on Facebook




Fearless and Framed Profitable Photography Workshops with marie Masse

The Busienss of Pet Photography with Nicole Begley

Thank you!

Thanks again for listening and big thanks to Samantha for sharing her thoughts on attracting our perfect photography clients with Facebook ads by using creative. personalised copy, responding personally and making real connections fast – basically, removing the automation, building trust and likability fast.

Our job as business owners and marketing our business is to show our audience why they absolutely need us right now. – Samantha Grant

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks and speak soon