Dorie Howell of www.doriehowell.com is a newborn, children and family photographer based in the suburbs of Washington, DC who has been in business for over 10 years.
She openly says on her website that cost is the number #1 determining factor that people look at when choosing a photographer.
On the same page, she happily lists her prices. We explore both in this episode.
Dorie is also the co-owner of the photography education website and Facebook Group – IPS Mastermind – and has spoken at many workshops and conferences in the USA.
Her work has been featured on the cover and inside pages of Washington Parent Magazine, Washington Family Magazine, Lady's Home Journal, Women's Day Magazine and has been a featured guest on Fox 5 DC morning programs.
Here’s some more of what we cover in the interview:
- How Dorie ended with a TV show
- Keeping in constant communication with your contacts
- A snapshot of Dorie's newborn and portrait photography business today
- Building and having the courage to with the best prices for your business
- How Dorie gets most of her photography clients
- How her partnership with the medical company helped her with her photography business
- The importance of follow-up process for your photography business
- How Dorie strategically provides discounts for her clients
- How Dorie set ups her email campaign for newborn clients
- Why you should be showing your prices clearly and upfront on your website
- Why Dorie utilises different contact forms and how they help with booking sessions
- How Dorie schedules her viewing sessions and sales appointments
- What to do if both partners are not available for the viewing/sales/purchasing session
- Being transparent and honest with your photography clients
- Dorie's views and advice on photography software
- Sales appointment tips for easy and profitable sales
- The importance of being a careful shooter and having a small gallery to show your clients
- How to assist your clients with narrowing their selection at their sales session
- Portrait photography packages and albums
- What is IPS-Mastermind and who can join the group
- What makes IPS-Mastermind unique and beneficial for portrait photographers
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
I want to help people. I want to see people succeed and if I see a way to connect one person to another person that I think it's beneficial, that's always been my thing. – Dorie Howell
Plus special member-only interviews.
You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group.
You will not find more friendly, more motivated, caring and sharing photographers online.
Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.
And that's not all… you get a set of steak knives… I'm kidding!
Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Dorie shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.
My personality is what you see is what you get and I want to be honest and as transparent as possible with my clients about how I do business, how things are price. – Dorie Howell
If you have any questions that I missed, a specific question you’d like to ask Dorie or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.
If you have left a review in the past, thank you!
If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.
Here's the latest review for Photography Business Xposed podcast:
PhotoBizX is Gold
In iTunes by Central Coast family photographer, Katy Allen from Australia on January 16, 2019
The quality of information shared in this podcast is phenomenal. Andrew has the ability to put his guests at ease so that he gets meaningful and relevant insights into what these photographers are doing to make their photography businesses so successful.
I started off listening to the free podcasts which were really helpful, but once I went premium my mind was blown.
The information shared during the interviews, as well the supportive online community, means that every week I have actionable steps to implement in my own photography business.
Thanks so much Andrew for the community you have created – this podcast is gold!
Links to people, places and things mentioned in this episode:
Thanks again for listening and big thanks to Dorie for sharing her thoughts on the complete sales and booking process, selling in person and how little changes in approach can make the world of difference to our photography businesses.
I want clients to feel fully comfortable with me and if they don't get back to me, there's a reason why. – Dorie Howell
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon