Jessica Carrillo of www.artandsouleventsla.com is obsessed with weddings but isn't a photographer – she's a wedding planner and expert user of Pinterest for getting in front of her perfect target clients and attracting them to her website, work and to book her services.
Jessica is the life and soul behind her business – Art and Soul Events where she plans and designs weddings for her bold, rebellious and creative clients.
Based in Los Angeles but working all over California and from everything I've seen online, her work and design sense is as bold and creative as the clients who hire her.
So why contact Jessica to join us to talk business and marketing for photographers?
Pinterest is a powerful search engine rather than social media. – Jessica Carrillo
Because she's attracting the same clients we are – in her own way and with a different approach than most photographers are using… Pinterest.
She has Instagram and Facebook down pat and is rocking Pinterest like no one I've had on the show… with over 350,000 monthly views!
In this interview, she shares exactly how to get started with Pinterest for Photographers.
Here’s some more of what we cover in the interview:
- A brief introduction to Jessica's wedding planning business
- Jessica's target clients and how she attracts and books them
- How Jessica sources photography for her portfolio when she's not a photographer
- How Jessica connects and works with wedding photographers
- How photographers can attract more recommendations from a wedding planner like Jessica
- How Jessica creatively provides discounts to her wedding clients
- Why Pinterest and what makes it such a powerful marketing tool for Jessica
- How to get started with Pinterest for Photographers
- How Jessica started with Pinterest and her initial aim for the platform in her business
- How she works with images in Pinterest
- How tagging and labelling works in Pinterest
- Why Keywording takes time but is worthwhile for anyone in business
- What is Tailwind and how does it work?
- How Jessica connects her blogs to her Pinterest boards
- Why consistency is the key when utilising Pinterest for business marketing
- Other tips and tricks to use when pinning your own images for your own blog posts
- Why vertical pins work better than horizontal pins
- How Jessica sources her images and how she capitalises by pinning other planner's weddings
- Why it's a bad strategy to have only your own pin or work on Pinterest
- Other ways to pin images to your Pinterest boards
- Understanding what your clients are looking for when starting out with Pinterest
- What are “rich pins” and how you should choose and utilise yours?
- The advantage of having rich pins and the different kinds that exist
- What are hidden Pinterest boards?
- Jessica's suggestions for Pinterest boards and saving tips
- Things you'll learn and get from Jessica's Pinterest class
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
I always think about how am I providing value to whoever's following me so, if I'm only showing my own content, I don't feel like that is the most valuable. – Jessica Carrillo
Plus special member-only interviews.
You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group.
You will not find more friendly, more motivated, caring and sharing photographers online.
Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.
And that's not all… you get a set of steak knives… I'm kidding!
Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Jessica shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.
I share things that inspire me or that would inspire my couples or that would inspire my Pinterest followers and then I also pin content that is my own. – Jessica Carrillo
If you have any questions that I missed, a specific question you’d like to ask Jessica or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.
If you have left a review in the past, thank you!
If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.
Episode #300 is Coming Up! And the focus is YOU!
With episode 300 fast approaching, the plan is to do something different and make the episode about you.
I'd love for you to record one thing you've implemented, taken away, used or shaped to suit you in your business as a result of what you've heard on the podcast. It can be anything!
Record yourself on any app – your phone in a quiet room is perfect.
Email your audio file (.mp3 is easiest) to firstname.lastname@example.org and in the email, let me know your URL and the anchor text you'd like me to use to link to you from that episodes show notes.
With your anchor text, to keep this simple, let's go with your location and the genre of photography you specialise in.
Attach .mp3 file
Anchor Text: Central Coast wedding photographer
Which will become: Central Coast wedding photographer
Any questions, post in the comments below, in the members FB Group or email me directly.
Let's make episode 300 one to remember and all about you and what you've learnt and used from the interviews you've heard.
Links to people, places and things mentioned in this episode:
Thanks again for listening and big thanks to Jessica for sharing her thoughts on utilising Pinterest to grow your photography business by attracting your perfect clients and utilising the SEO effects of the search engine that is Pinterest.
Consistency is so important that I don't want a sudden drop off for a few days without content, so I just go in and pin a few images that I want to share from my gallery. – Jessica Carrillo
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon