051: David Watson – How to Attract Photography Business Using Facebook

If you believe Facebook is only about generating huge profits and making your small photography business pay for the slightest chance of a good portion of your “fans” seeing your posts, I think you'll be pleasantly surprised following this interview.

David Watson, marketing and social media expert, owner of Strategy Point teaches you how the “new” algorithm works and how to attract photography business on Facebook and effectively generate sales. After all, isn't that the reason photographers and business owners are using the platform?

Following the episode, you'll appreciate Facebook has made the changes for the good of the users. And by  utilising the tools they freely provide, you can modify your posts and updates to make them relevant and useful for your fans and seen by them.

During the interview, you'll learn what so many photographers are getting wrong with social media and how to easily manage a strategy that suits you and your business.

The tactics that David reveals are enlightening and beautifully simple and will leave you with a clear direction on how to minimise your time and maximise your reach to the people that really matter to your business… potential and future clients.

Here's some more of what we cover:

  • Facebook insights and how to use them to increase engagement with your status updates
  • How valuable are likes to your page… not as much as you think
  • How to know when your fans are online and using Facebook
  • What type of content you should be creating and sharing… Facebook actually show you if you know where to look
  • What is engagement on Facebook and why it's so important for our business to increase it
  • Why you need to get involved and start liking, commenting and sharing other peoples posts
  • Boosting posts, is it really worth it?
  • Can you run a business from a personal profile and should you?
  • How to best divide your blog posts for successful Facebook engagement
  • Why you shouldn't be creating long blog posts with lots of photos
  • How to measure the effectiveness of your posts and repeat your successes
  • When to schedule your updates and when you shouldn't
  • Why your best content always belongs on your blog or website not Facebook
  • Facebook ratings, do you need to take notice?

It seems Facebook has become an extension of your normal photography marketing strategy; provide something unique and valuable for your clients and you'll always be busy, the phone will always be ringing and you'll be talked about, referred and liked.

Facebook Insights

Just one of the tools that Facebook is providing to businesses to improve their success.

What's on Offer for Every Listener

David is hosting a series of social media workshops around Australia and has offered all listeners of the podcast a 10% off promo code. In addition to this, Premium Members receive a further 10% off for an attractive 20% off any of the workshops.

You can learn more about the workshops on the Strategy Point website, including when and where they are being held here: http://strategypoint.com.au/workshops

Here's some of what you'll learn:

  1. How to develop a successful and repeatable social strategy
  2. How to create amazing content easily and often
  3. How to implement your strategy
  4. How to analyse and refine
All listeners Discount/Promo Code – 10% discount on all tickets using the code: photobiz
Premium Members Discount/Promo Code – head to the members area to find your code
Expiry date of 28th Feb 2014 applies to the use of the promo codes
Note: the promo code is case sensitive
David Watson Strategy Point Interview

What is your big takeaway?

Following this interview with David, I'd love to know what your biggest takeaway is – what is the one thing that you'd like to implement or learnt from what he had to share? Let me know by leaving your thoughts in the comments below.

If you have any questions for David that I missed, a specific question you'd like to ask or if you just want to say thanks for coming on the show, feel free to add them below.

iTunes ratings, reviews and Shout-Outs

Each week before recording the podcast I check iTunes for any reviews and each week I'm blown away by the comments and reviews from you. This week was no exception with an incredibly generous and detailed review by Lee Jones of Phi-Tography in the UK.

Photo Biz Xposed iTunes Review

Sincerely Lee, thanks so much for your rating and review, I appreciate the time you've taken and it's very cool to hear about the successes you've been having as a result of the interviews.

It's these iTunes reviews that make a big difference to the podcast being ranked well and found in the iTunes store. If you have the time and are happy to leave an honest rating and review, head over to iTunes. Don't feel your comments have to be long, involved or gushy, an honest opinion is all I ask.

Don't be shy about leaving your business name in the review either – that way I can add a link in the show-notes and show my appreciation with a proper thanks and a Google loving back-link to your website.

This and past weeks, I've been chatting to listeners from around the world via social media, email and Skype and I'd like to leave a shout out for:

Ces White of Intelligent Dexine

Zara Poole of Zara Poole Photo

Belinda Marsh

Wayne Radford of Radford Photography

Anita Watkins of Anita Watkins Photography

Chris Kuhn of Peerless Home Repair

Steve Fallon of Bizweb

Neil from Today We Rock Wedding Photography

If you'd like to get in touch, ask a question or make a suggestion for the show, you can email me andrew@photobizx.com, find me on Twitter https://twitter.com/andrewhellmich or on Facebook at https://photobizx.com/facebook – I'd love to hear from you!

Leave a Voicemail Message

This week I received two voicemail messages which I love to share on the podcast if you're happy to leave one yourself. It's easy, just click the “send voicemail” button on this page.

This weeks messages were left by:

Ben Marden of Ben Marden Photography and episode 2 of the Photo Biz Xposed podcast

Rahim Mastafa of Sugar Box Studios

Links to people, places and things mentioned in this episode:

Strategy Point

Strategy Point on Facebook

Strategy Point on Twitter

Follow David on Instagram

Strategy Point on YouTube

David Watson on Linkedin

If you have a specific marketing question for David or want to hear more of his great advice, check out his Q & A sessions live every Friday (and available later) on YouTube.

Use the hashtag “#SPQANDA” to ask David marketing questions to be answered on his live Q & A sessions online.

Social Connections-logo

David highly recommends your website or blog be at the centre of your social media activities to leverage the value of our content.

That's it for me this week, hope everything is going well for you in life and business!

If you've been enjoying the podcast, I'd love for you to tell another photographer about it – it could be in a Facebook Group you're a part of, a photography forum,  with a photographer friend or on twitter.

If you do have a twitter account, simply click here: https://photobizx.com/tweet or use the share buttons below.

Thanks and speak soon


By | 2017-02-13T18:01:09+00:00 February 3rd, 2014|Podcast|84 Comments